WWF (World Wildlife Fund) is organizing Earth Hour, one of the most successful global environmental movement , on 23 Mar (Sat).
Last year, Earth Hour took place in more than 7000 cities and towns across 152 countries with more than 5 million people participating in the event.
This year, WWF invites organizations/ companies/ individuals to switch off light on 23 Mar from 8.30pm to 9.30pm to raise awareness about the need to take action on Climate change.
The official 2013 Earth Hour video is available on youtube:
https://www.youtube.com/watch?v=2UywrjnOaUE
Apart from Switching off light for 1 hr, WWF also initiates the “I Will If You Will” (IWIYW) Challenge to encourage world citizens to adopt sustainable practice beyond the hour. http://www.youtube.com/earthhour
IWIYW attracts many government officials, dignitaries, companies, organizations etc to participate in the challenge:
e.g. The Mayor of Kuala Lumpur, Malaysia, will ride a bicycle from his house to office on 25 Mar, if 50 buildings in KL will switch off for Earth Hour 2013.
Singapore Marina Bay Sands will raise its air-con by one degree for one day every month of the year, if its top 20 vendors raise their air-con temperatures by one degree. IKEA Singapore will have a free reusable blue bag day if 20,000 pple pledge to use reusable bags instead of plastic bags.
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In 2013, WWF organizes various activities in different countries to encourage sustainable development.
In Singapore, WWF holds road shows in various locations to educate the public on how to reduce energy consumption.
WWF Singapore also produces various Earth Hour Action Kits for schools/ companies/NGOs to download.
Earth hour Action Kit: http://earthhour.wwf.sg/action_kits.php
The kit encourages Singaporeans to take 4 key actions to reduce the ecological footprint of Singapore:
- Reduce usage of Plastic Bag
- Turn up the air-con by 1 degree
- Change to LED light bulbs
- Take shorter showers
In US, WWF initiate an “Earth Hour City Challenge” movement to encourage cities to take practical measures to prepare for increasing impacts of climate change and promote renewable energy. U.S. cities that participate will receive resources and gain recognition for their efforts to curb carbon pollution and prepare their communities for the harmful consequences of climate change.
US, WWF “Earth Hour City Challenge”:
http://worldwildlife.org/pages/earth-hour-city-challenge
In China, WWF launches a “Green V Week” campaign. The campaign encourages the Chinese population to adopt one green action a day every week to promote sustainable living.
The recommended Green actions are as such:
Mon: Eat More Veggie
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(similar to the Meatless Monday campaign that many countries have adopted)
Tues: Use reusable bag
Wed: Don’t Drive
Thurs: Bring your own Chopstick
Fri: Don’t waste food
Sat: Love the animals
Sun: Walk out of the house to enjoy the Natural surroundings
中国“地球一小时”活动：《我做绿V客，环保一起来》
http://www.wwfchina.org/wwfpress/presscenter/pressdetail.shtm?id=1447
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In recent years, there has been growing awareness on the detrimental effects of meat production on the planet. Thus, we can observe that the “eco-conscious people” are becoming more vocal to urge the public to reduce meat consumption to protect the environment.
Some examples from WWF Earth Hour/ IWIYW are:
1. Green School Bali (Indonesia) Grade 7 students will organize a Green School community beach clean up, if 1000 people will go without fast food for one month.
http://www.youtube.com/watch?v=sLzPQi7-JKc
2.Treehugger’s Food and Wine writer Jerry James Stone promises to go vegan for a whole month if 1000 people do the same for a week.
http://www.youtube.com/watch?v=6nLcp0PPmBY
3. In 2012, Nadya Hutagalung (WWF Singapore and Earth Hour Ambassador) challenged 6 of her husband’s friends to go vegetarian for 1 month. Her husband, in turn, challenge 60 of her twitter followers to go vegetarian for 1 month and he will cycle from his house to the Earth Hour event.
http://www.youtube.com/watch?v=hy0Y4-sRomc
4. In 2011, Li Bing Bing (China Star and Earth hour Ambassador) promised to eat 100 days of veggie meals in the year to do her part in protecting the environment:
http://www.youtube.com/watch?v=CD_qVrgvgJY
5. WWF 2013 “Green V Week” campaign encourages the Chinese population to “Eat More Veggies” every Monday.
It’s encouraging to see this less meat/ more veggie trend.
Let’s join in to do our part in protecting the environment. :>
Low ck